The best business communication technology ever

Social media and technology have made it easier than those connected with others. It’s fun to know that with tools such as Skype and others, you can connect instantly and in real time with a colleague or family member throughout the city, around the world, or throughout the world. That said, no one beats (or ever beat) face to face, contact directly.

I am currently attending the annual convention of my industrial organization, the National Speaker Association (NSA). Sessions – both general sessions and breakouts – have been extraordinary. But for me, the greatest value at this convention (as with all the previous NSA conventions I attended) had come from impromptu conversations in the hallway, bar, restaurant – even (in one case) in the restroom.

If you have ever attended a convention for your industry, I’m sure you have the same experience (right?). You walk down the hall, you see a colleague approaching, and you remember that last year he faced the same challenge as you are facing right now. So you stop and say, “Hey, Shelly, what did you finally finish the situation?” You have a quick, spontaneous conversation, and the conference has now paid for itself.

When a large recession hit, many organizations stop holding an annual meeting. They think, “Hey, we can do virtual events, create LinkedIn groups, may have a much smaller meeting with only senior staff.” Listen, everything is good. They are important tools for business communication. But in one or two years, this same organization realizes the importance of placing people in the same room. Because the best technology for business communication is always alive, directly, human interaction face to face.

This does not only apply to large conferences and conventions. In the study of team communication published by Harvard Business Review in April 2012, the most valuable form of communication was face to face. (Second is a telephone or video conference, although this becomes less effective because more people participate.)

What does it mean all this for you and your team? This means that if you want to produce better results, you need to find a way to unite your team members, in the same room, speak face to face. If your team works in the same building, push them out of their seats and walk into each room than making a quick call or sending an email to someone who is just a few feet, or one or two floors, far away. If your team is more scattered, make sure they have a chance, at least annually, to be together face to face.

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