Branding is really a serious problem with big and small brands. Business organizations require advertising to produce brand awareness. It’s one elementary necessity of the organizations which are into procedure for brand building or brand promotion. Now, when internet is on its way because the most achievable media, then it’s utilisation becomes useful. Though many organizations understand the potentials of the medium however it is not used till date. This scope can help availing online banner ad campaigns services.
The internet banner ad campaigns works well because of its achieve to some large audience. In India, you will find over 46 million Online users, based on IAMAI. These users form a comprehensive base for business organizations that concentrate on Indian users. IAMAI claims that the amount of advertisers was approximately. 40,000 in the year 2006. This can be a significant number including various verticals. Thus, it’s becoming significantly well-liked by the advertisers.
Internet is on its way like a effective medium of advertising. The benefit of this medium is based on the accountability of viewer response and price effective models. The advertising costs stay at a lesser side because of the lesser charges. Advertisers are very confident with the models like CPM and CPC. Furthermore, online banner ad campaigns attracts the consumer interest using their captivating graphics. This kind of advertising has more influence within the audience.
Online banner ad campaigns is capable of doing reaching large audience and will get more responses. These responses result from the amount of users that dabble through Internet. Indians use Internet for a lot of reasons but the likelihood of finding ads are high because of the existence of banner network India. There are lots of growing brands, designed to use this advertising for creating brand awareness. It’s obvious from the truth that around 291 advertisers spent over Rs. 10 lacs yearly on internet marketing. (IAMAI, 2006)